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The practical implementation of ideas that result in the introduction of new goods, services or improvement in offering goods or services.


Innovation Hub

Südwebs is the Innovation Hub of Südwolle Group. Our mission is to inspire designers and producers in a B2B environment and present new ideas, new technologies, new collaboration possibilities and new products.

Our motto: Create and connect.”
“Our vision: To be the most innovative worsted wool company in the world by setting trends and creating new solutions to meet market needs and reduce the environmental impact of the textile industry.”

- Stéphane Thouvay, Managing Director, Product Management & Innovation, Südwolle Group -

Suedwebs Innovation Hub
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Naturetexx Plasma

A new technology for easy-care Merino. Designed to protect nature.

The traditional industrial treatment reduces the scales with chemicals and then adds a resin to partially coat the fibre, meaning the fibres can move freely in both directions and do not get caught on each other.


Naturetexx Plasma works differently. The exposure of the fibres to a, both in intensity and duration, carefully calibrated plasma field oxidises the surface and creates tiny nano-scale holes in the surface of the fibre without damaging the scales.

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untreated Wool Fibre

treated with Naturetexx Plasma

treated with chlorine

Naturetexx Plasma
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Window of Textile Opportunities™ 

BYBORRE, a textile platform for bespoke and responsible textiles headquartered in Amsterdam, launched The Window of Textile Opportunities™ (WoTO™). 

The ultimate goal is to enable and educate an entire generation of creators to design more fit for purpose and responsible textiles. Therefore, WoTO™ has formed partnerships with leading universities around the world to connect with the changemakers of the future, including FIT and Parsons (United States), Amsterdam Fashion Institute (The Netherlands), London College of Fashion (United Kingdom) and others who will participate in the program and host workshops, seminars and other events.

“WoTO™ creates an open-source environment that is focused on other brands' products and allows them to access textile creation technology of supply chain stakeholders and industry leaders"

- Borre Akkersdijk, CCO and Co-founder, BYBORRE -

ByBorre WoTO Space
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